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Sample idea: Unusual business ideas
Look for new and unusual business start-up announcements in
local newspapers. Look at the advertisements as well as the business
news pages. Get your friends around the country (or elsewhere
in the world) to send you interesting clippings from their own
papers as well.
If you find something that you think would make a good article,
get in touch with the owner of that business and ask him some
interesting and relevant questions: Where did he get the idea
from? How much did it cost to develop the idea, and how long
did it take? Where did he get the money from? What is the history
of the product or service? Who are his customers? How will he
reach them? Does he export to other countries? What did he do
before setting up the company? Will it make him rich? And so
on. The questions you ask will depend on the market your article
is aimed at.
Think about the sort of magazines this article might fit. You
should be able to find several suitable magazines and sell each
of them a slightly different version of the same article. Tailor
each version to their particular readership and give it a slant
depending on their readers' interests and point of view.
For example, you could write several different versions of the
same article and send it to magazines whose readers are: managers,
manufacturers, importers and exporters, inventors, technology
enthusiasts, marketing experts, entrepreneurs, working women,
specialists in that particular product or trade, hobbyists, and
so on.
Don't forget to consider the online markets too. And how about
magazines in other countries?
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