This book includes:
- Getting people to trust you, and getting known
- Five alternative
- The best way to write autobiographies - and four other
- All about book design
- Branding your book
- Combining fiction and non-fiction
- Creative non-fiction
- Boosting your credentials
- Expanding the market for your work - more money, less effort
- Easy ways to get all the expertise you need
- How to spot gaps in the market
- How to do a better job
- The best ways to interview experts
- How to get the level right
- A simple marketing plan
- How to meet your favourite celebrities
- The best non-bookshop marketing opportunities
- Turning one book into two
- Why it pays to disagree
- What everyone wants to know
- A different approach to proposals - that works
- Getting publishers to come to you
- Rapid research ideas
- Why you probably start your library research in the wrong
- All about structure and style - and how to make it easy
- How to be a successful writer without being published
- And much more - far too many great ideas to list here!
Sample idea 1: What are readers looking
Hang around outside a bookshop and notice how many
people come out empty-handed. Some of them might only have
gone in to kill time or to get out of the rain. But many
of them will have been ready and willing to buy something,
yet still come out with
What were they looking for? Is such a book available? Did the shop not have it
in stock? Does it even exist? To find out the answers, try talking to people
as they come
Ask them what they were looking for, whether
the shop had anything on that subject, and if so why they
decided not to buy what they had. Their answers will be extremely
useful to you. Not only will they give you ideas, they'll also tell
you how to make your book better than any competing titles.
They'll tell you about such things as the price (too
high, too low), quality (too expensive,
too cheap), information (too much, too little), level of expertise (too basic,
look and feel (not enough text, not enough pictures), tone (too formal, too
range of information (too general, too specific), and so on.
Sample idea 2: Updating old books.
Millions of books are now well out of date. Do the authors
have any intention of writing a
new edition? In many cases they do not. So why not write one
Look for the best books you can find on your specialist subject
that are now out of date. If they were
bestsellers, market leaders or the industry standard at one
time then so much
the better. Write to the author (via the publisher if you
find him by any other means) and ask for permission to write an updated version.
If he agrees, you'll both need to sign
a written agreement which details the arrangement.
He might say he’s no longer interested in the book
and you can do what you like with it.
Or he might impose certain restrictions. He might want
a share of the profits - either a
half share or a proportion that depends on how much of
his original text you reuse. He
might want to be listed as the co-author on the cover.
The next step is to contact the original
publisher to see if they would be interested in
publishing a new edition. If not, you'll have to send
proposals to other publishers until
you find one that’s interested. Make sure you tell
them you’re proposing a second edition
of an existing title rather than a brand new one.