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Sample idea:

Some of you might be contemplating writing your life story. Unless you're a major celebrity hardly anyone will be interested in your book apart from your own friends and family. But here's a good way around this problem: target your book at a particular market, just as you should do with any book. It will still be all about you and your memories and experiences, but it'll concentrate on one specific topic. You'll have to leave out all the details of your life that have no direct bearing on the subject at hand. If you served in the armed forces, for example, talk about the military campaigns, strategies, leaders (good and bad), discipline, training, what it was like in the trenches, food, medical care, sleeping under fire, entertainment, women (or men), why you signed up in the first place, whether you think that was a good thing in hindsight, the highlights and the lowlights, the rewards (monetary and otherwise), how it prepared you for civilian life afterwards, and so on. You might briefly mention your education and childhood, but only those parts that relate to your future military career. Readers who buy your book for the military details are highly unlikely to be interested in your holidays, newspaper round, the first record you bought, various girlfriends, the birth of your children, the first car you bought, school reunions, memories of teachers, favourite pets, your job as a school caretaker after you were demobbed, the new variety of apple you discovered after you retired, and so on. These things have no place in a military history book, just as your military history has little or no place in a book or article about how you discovered a new variety of apple. But you might be able to repackage these other details of your life into articles or even other books, so long as they are relevant to the subject of that book.

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