Self-publishing

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Sample idea:

Market research can provide valuable information to self-publishers. Before you even write a word, visit some of the people and places where you hope your book will be sold and ask them their opinion. Do they think your book will do well? How many copies do they think they could sell? Would they be willing to stock it? Show them a brief outline of the book. Do they think it covers the subject fully, or can they suggest improvements, changes, local people with a good knowledge of the subject who would be worth speaking to? How about getting them to choose the best cover design from a number of possibilities? You don't have to take their advice, but if several people say the same thing you really ought to consider what they're telling you, even if it isn't quite what you'd originally planned. Also ask your local newspaper, radio station and regional TV company if they'd be willing to review your book or do a feature about you - try offering a few free copies for competition prizes, that usually gets their attention. All this information will give you a rough guide as to how successful your book is likely to be. If you decide to proceed with it you'll have a good idea of how many copies you'll need to get printed.

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