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Sample idea: Foreign markets the easy
way
How can you sell your book in foreign markets when you're a
self-publisher? You won't know who any of the agents or overseas
publishers are. You won't have any way of accessing the market,
even if your book was published there. And in many cases you
won't even speak the language. Even so, if you pick the right
subject, it can be very lucrative. Here's my solution:
First, choose a country - there's no reason why your book couldn't
be published in a hundred or more countries eventually, but you'll
probably want to start with the ones with the biggest market
for your subject.
Go online and start searching for a writer or expert in that
country who writes about the same subject, or a closely related
one. If it's a non-English-speaking country, you'll need to find
a writer who also speaks reasonable English.
Look for websites and discussion forums which cover that subject
in that particular country or language. Don't worry if the website
isn't in English - there are free translation services which
will translate it for you - or at least give you a close enough
approximation that you'll be able to get the gist of it. Google
Translate is a good example.
Now compose a message to post on that website or forum. In this
message you'll mention that you've already published your book
in English in your own country. Ask for a local writer/publisher
who knows that subject to contact you with a view to translating
your book and publishing and selling it in his own country. You
can use the same translation service as before to translate your
message into their language. Don't worry that your translation
might not be perfect.
Don't offer to pay the writer/publisher/translator - instead
you want to involve him as a business partner. He'll translate
your book and get it published (or self-publish it) in his country,
and he'll be responsible for marketing and selling it there.
In return he'll split the profits with you - you'll have to agree
the actual percentage with him.
The perfect business parner will be well-known to the other
members of the online community in that country and will know
the subject well. He might also have published books or articles
under his own name - you need to make sure you're dealing with
someone trustworthy and genuine who will do a professional job
and send you your share of the money. Ask for copies or clippings
of his work if there's any doubt about his credibility.
You can repeat this same process as many times as you like for
other countries. Just find a suitable website, post a message
in their language that describes the project, and wait to see
if you get any responses. If not, try a different website, or
post the message again after a month or so.
If it all works out well, within a few months you should find
money arriving on a regular basis from all over the world. Repeat
the process for your next book!
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