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Sample idea: Books are cool
In an effort to get teenagers to read more books you need to
make books seem 'cool' to them. A great way of doing this is
to parody a popular movie or well-known story, but with an intriguing
difference.
For example, 'Artemis Fowl' was advertised very successfully
as 'Die Hard with fairies'. 'Chicken Run' was 'The Great Escape
... with chickens'.
How might your story be advertised? How about 'Charlie's Angels
with actual angels', or 'Lethal Weapon with bears ... in space',
or even 'Lara Croft meets Jack the Ripper ... on ice'?
Try asking a few teenagers what their favourite book or movie
is. That should give you plenty of ideas to get you started.
Then add a startling difference that will really capture their
imagination and make them anxious to get reading your book. Make
them laugh about the very idea of it. Make them want to phone
or text or email their friends and tell them about it and get
them to read it too. (Word of mouth really is the best way of
selling lots of books.)
Can you think of any other ways of making your books seem cool
and popular - the latest must-have, must-read thing that everybody
who's anybody just has to have?
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