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Sample idea: Twin town news
Twin towns are a good way for the travel writer to get into
local newspapers.
Many towns in Britain, for example, are twinned with similar-sized
towns in other countries, especially France, Germany, and sometimes
the USA. But apart from an occasional story about the mayors'
exchange visits (which might happen only once every five years
or so) very little news ever gets reported from the twin town.
Most of the town's residents have no idea at all about what's
happening in the town they're twinned with. Or even where it
is. It's just a footnote at the bottom of the town's "Welcome" sign.
So why not start a weekly newspaper column that reports on all
the things that are going on over there? Perhaps you could go
for a visit and cultivate a few friends who would be prepared
to email you news updates or send you a copy of their local weekly
paper. You could offer to do the same for them in return.
Alternatively, does your twin town have a website? Or perhaps
their local newspaper has one. Contact your own local paper and
suggest that you could write a weekly column giving the main
news stories from 'Our twin town'.
If the twin town's website or news stories are in a foreign
language, use a free tool such as Google
Translate to translate it into approximate English. Don't
rely on the translation though. You might still need to use your
contacts in the twin town to verify that the story is correct.
You could do the same thing for other towns in your area, and
get your name into their local papers too.
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